By focusing on omnichannel customer engagement, retailers retain 89% of their customers. A significant percentage of online shoppers are willing to make purchases across multiple channels every day. With ever evolving customer preferences, businesses should adopt their customer preferences to move ahead of their competitors. Currently, the highest preference for customers is omnichannel communication. Omnichannel communication means communicating with businesses across multiple channels without the need to restart the conversation on another channel after it has already begun on a previous channel.
Customers reach retailers using three or more channels to buy products and retailers should make sure of their presence on multiple channels to avoid missing out on customers. Therefore, today’s customer experience is all about omnichannel.
Omnichannel Retail Solutions
However, just because you offer multiple channels to your customers does not mean you are providing an omnichannel experience. Omnichannel customer experience is about integrating all channels to work together to provide better customer experience.
The concept of omnichannel is integrating your multiple service channels to work consistently. Your customers can reach you through any channel and they cannot view all those channels separately. Therefore, customers can continue where they stopped when they switch channels.
Most retailers have chosen to undergo omnichannel transformation as they continue to see drastic changes in customers’ preferences, competitors’ abilities, and evolving technologies to improve businesses. The major two questions that are crossing retailers’ minds while omnichannel transformation are:
- What are the most important attributes?
- How do they focus on them for better transformation?
Prime’s omnichannel experts help guide retailers through the right way to adopt omnichannel for their business with a thorough analysis of their customers, competitors, and assets such as e-commerce stores. Each retailer’s path is unique as their preferences are different; therefore, we customize every retailers omnichannel solution, “OmniPrime,” accordingly to how they need it to be to see the metrics they want.
Integrated Retail Channels
What are the capabilities of OmniPrime?
Prime Technology Group, LLC’s omnichannel solution, “OmniPrime” enables you to communicate with your customers in an efficient way and focus on their preferences irrespective of which channel they use. Omnichannel solutions continue to evolve with the help of the latest technologies; therefore, you should choose an omnichannel solution developed using the latest and proven technologies. OmniPrime has been developed using the latest retail technology, including data and predictive analytics, and it enables you to provide a consistent and meaningful customer experience across multiple channels, anytime. With OmniPrime, you can:
- Ensure integration consistently when new sites and channels are introduced
- Personalize the customer shopping experience
- List products via a single global catalog across all channels
- Maximize deliverability by processing orders at the earliest opportunity
- Manage real-time inventory such as out of stock items and cancellations
- Expand your reach to customers across channels such as marketplaces, mobile, and web stores, etc.
- View real-time statistics to increase conversions and drive sales.
Make the most of your e-commerce capabilities today with OmniPrime from Prime Technology Group, LLC.
Sudhakar Goverdhanam
CEO Prime Technology Group, LLC
Prime Directives 