Leverage Mobile For A Direct Target In The Omni Channel Environment

Mobile devices such as Smartphones, Tablets and iPads are so integrated into our lives that we made them predominant part of our life. We demand more options that personalize what we do in our daily life, and expect mobile devices to provide that personalization pertaining to our expectations. We can use our smartphone that is always in our pockets to buy anything we want from anywhere. Mobile devices have been simplifying everything in our life; it implies even for organizations that always strive in simplifying their operations and improve business in an impactfulway.

OmniChannel Retailing Meets Mobile

Retailers can leverage mobile to enable customers to purchase what they want when they want from the marketing channel of their choice. Mobile has become the bridge that unites the customer buying journey in an efficient and simplistic manor. Connection to users through mobile is here to stay, and it is up to forward-thinking retailers to use capitalize on this natural progression to increase sales, drive customers into stores, and  to enhance seamless shopping engagement.

User Engagement Not Just To Purchase a Product

It is estimated that 145 million U.S people use their mobile devices for shopping on a regular basis. But, only half makes purchases through mobile devices. Mobile is now the new driving force for an effective retail sale in the Omni Channel environment. For the first time ever businesses can geo locate a preferred customer  a targeted offer based on location, frequency of shopping patterns, and individual targeted offers. As a sought after outcome these solutions are providing additional brand reinforcement and loyalty to the appropriate audience instantly.

Uninterrupted Shopping Experience for OmniChannel Retailing

OmniChannel retailers should facilitate same source of product information across channels to be loyal to customers. Providing consistent customer experience across all retail channels is vital and retailers’ actions such as inventory management, promotion and marketing activities should also be consistent.

Customers prefer their mobile devices to make pre-order and post-order conversations mostly and buy products from retailers themselves. Therefore, data about customer behavior and preferences extracted through mobile plays vital for seamless order fulfillment. So, retailers can deliver trusted, consistent and unified shopping experience using their preferred mobile device in a structured Omni Channel environment.

Empower OmniChannel Retailing with Omni-Prime

OmniChannel retailing enabled retailers to be connected with customers and also be informed about their preferences. An increasing number of retailers are investing in OmniChannel, but they should adopt capabilities that are significant for an effective retailing in the OmniChannel Environment. Prime Technology Group’s Omni-Prime helps retailers to find the right strategy to improve business based on their customers and their digital assets.

Retailers can avail immeasurable benefits with efficient OmniChannel retail management when they adopt Mobile capabilities. Omni-Prime is an OmniChannel marketing framework that empowers retailers to glean those capabilities they require for their business goals.

Sudhakar Goverdhanam
CEO Prime Technology Group, LLC

Harness The Power Of Millennial Spenders

The impending holiday season is the busiest retail business period and it is right around the corner. For retailers to implement effective marketing strategy and end the year with high profits, they need to start engaging the generation that is about to hold all of the spending power, Millennials. By 2017, over $200 billion will have been spent by the millennial generation. No longer leading the market in spending, Baby Boomers have been surpassed by this younger generation in terms of potential spending power.

Millennial consumers have new expectations regarding their shopping experience today and retailers should focus on honing in all possible aspects to bump sales and increase customer engagement. No longer are young shoppers looking to walk into brick and mortar box stores to make important purchases. Instead they want to utilize the technology in their pockets to interact with business and make informed decisions before they spend their money. Consumers, especially Millennials, anticipate a seamless shopping experience across multiple channels – marketplace, website, social media, and mobile regardless of how and where they make the purchase.

Innovative Mobile Retail Solutions

Drive Your Omnichannel Marketing With Valuable Data Insights

Customers learn about  products with a display advertisement or banner, use search engines such as Google to find similar products and sellers, use mobile apps to compare prices and specifications, and visit sellers’ websites or marketplaces such eBay or Amazon to make purchases. If customers are anonymous in sales channels, then it becomes difficult for retailers to track overall customer experience.

This is where Data Management Platform (DMP) comes in to solve the difficulty of anymous channel users by bringing together anonymous customers’ information across multiple channels and retailers’ enterprise level databases. DMP has become a key component in the omnichannel marketing ecosystem.

Unlock Valuable Business Insights

Using Analytics To Create Valuable Insights For Omnichannel Marketing

The percentage of online retail purchases has been growing exponentially in recent years and now, it is at its peak. This percentage emphasizes how technology is changing the way retail business is done. Retailers will flourish only if they commit to transforming themselves whenever it is required. Using technologies such as cloud, big data, and analytics enhances reatilers’ transformation and allows them to leapfrog competitors.

Amid all these technology changes, retailers should still be striving to reach customers’ expectations. Therefore, they should comprehend customers’ preferences, expectations and lifestyles. Customers wish that retailers understood them and provided them with the right product anytime and anywhere, whether it is from a physical store or online.

The increasing use of channels such as e-stores and marketplaces, and social media by retailers is empowering the way customers make purchases.

Omnichannel Analytics Solutions

Create A Customized Omnichannel Experience For Your Customers With OmniPrime

By focusing on omnichannel customer engagement, retailers retain 89% of their customers. A significant percentage of online shoppers are willing to make purchases across multiple channels every day. With ever evolving customer preferences, businesses should adopt their customer preferences to move ahead of their competitors. Currently, the highest preference for customers is omnichannel communication. Omnichannel communication means communicating with businesses across multiple channels without the need to restart the conversation on another channel after it has already begun on a previous channel.

Customers reach retailers using three or more channels to buy products and retailers should make sure of their presence on multiple channels to avoid missing out on customers. Therefore, today’s customer experience is all about omnichannel.

Omnichannel Retail Solutions