Mobile devices such as Smartphones, Tablets and iPads are so integrated into our lives that we made them predominant part of our life. We demand more options that personalize what we do in our daily life, and expect mobile devices to provide that personalization pertaining to our expectations. We can use our smartphone that is always in our pockets to buy anything we want from anywhere. Mobile devices have been simplifying everything in our life; it implies even for organizations that always strive in simplifying their operations and improve business in an impactfulway.
OmniChannel Retailing Meets Mobile
Retailers can leverage mobile to enable customers to purchase what they want when they want from the marketing channel of their choice. Mobile has become the bridge that unites the customer buying journey in an efficient and simplistic manor. Connection to users through mobile is here to stay, and it is up to forward-thinking retailers to use capitalize on this natural progression to increase sales, drive customers into stores, and to enhance seamless shopping engagement.
User Engagement Not Just To Purchase a Product
It is estimated that 145 million U.S people use their mobile devices for shopping on a regular basis. But, only half makes purchases through mobile devices. Mobile is now the new driving force for an effective retail sale in the Omni Channel environment. For the first time ever businesses can geo locate a preferred customer a targeted offer based on location, frequency of shopping patterns, and individual targeted offers. As a sought after outcome these solutions are providing additional brand reinforcement and loyalty to the appropriate audience instantly.
Uninterrupted Shopping Experience for OmniChannel Retailing
OmniChannel retailers should facilitate same source of product information across channels to be loyal to customers. Providing consistent customer experience across all retail channels is vital and retailers’ actions such as inventory management, promotion and marketing activities should also be consistent.
Customers prefer their mobile devices to make pre-order and post-order conversations mostly and buy products from retailers themselves. Therefore, data about customer behavior and preferences extracted through mobile plays vital for seamless order fulfillment. So, retailers can deliver trusted, consistent and unified shopping experience using their preferred mobile device in a structured Omni Channel environment.
Empower OmniChannel Retailing with Omni-Prime
OmniChannel retailing enabled retailers to be connected with customers and also be informed about their preferences. An increasing number of retailers are investing in OmniChannel, but they should adopt capabilities that are significant for an effective retailing in the OmniChannel Environment. Prime Technology Group’s Omni-Prime helps retailers to find the right strategy to improve business based on their customers and their digital assets.
Retailers can avail immeasurable benefits with efficient OmniChannel retail management when they adopt Mobile capabilities. Omni-Prime is an OmniChannel marketing framework that empowers retailers to glean those capabilities they require for their business goals.
Sudhakar Goverdhanam
CEO Prime Technology Group, LLC
Prime Directives 