Businesses, What is Your SMAC Strategy?

What has Social, Mobile, Analytics, and Cloud (SMAC) in store for businesses and where this is leading?  Businesses have concerns about digital technologies and its impact on the future. Today, many businesses have automated their processes and operations. SMAC technologies are creating a new round of revolution in the constant process of change for businesses.

Today’s mobile community – businesses, workforce, and customers are well connected through mobile applications. Businesses want to execute fast decisions, implement new strategies to retain and expand their markets. The workforce is required to use automated tools to streamline processes and operations with the help of cloud enabled mobile technologies. Customers want to shop online or offline with insights derived from social media. So in one sense all stakeholders want SMAC.

Do Businesses Need an SMAC Strategy?

Businesses are automated like never before with less reliance on physical presence. Virtual communication is replacing the traditional physical interaction. Analytics provides business with insights on how, when and where people consume certain goods and services. Cloud computing gives access to technology to share information and work 24/7. SMAC is an ecosystem where social media, mobile, analytics, and cloud computing work together for faster and efficient communication and service. Let us delve deeper.

• Data streams from social media platforms Twitter, Facebook, LinkedIn, etc throws light on existing as well as prospective customers. Their interests, influencing factors, referrals, etc., can be analyzed from social media.
• With mobile devices updating customer with products, services is easy. Customers have more data about products and services.
• Analytics programs. Analytics tools help in arriving at predictions based on sheer facts on customer behavior derived from social media analytics. Besides analytics helps mobile customers in arriving at purchasing decision – what to buy and from where.
• Cloud computing. By migrating to cloud computing, businesses can provide data to customers for purchase, follow up on their mobiles.

If social, mobile, analytics and cloud are integrated only businesses can function efficiently. Customer relationship management becomes easier with the integration of SMAC. The digital world calls for the integration of all the four leaving no room for to detach anyone from the four. This means businesses have no option but to integrate all these services as one with the help of a reliable IT vendor.

The Google Cloud platform with NoSQL and Hadoop is Promising

The Google Cloud platform provides virtually unlimited processing power with its robust tools like NoSQL and Hadoop. Prime has helped businesses of all sizes, verticals in transitioning IT to Google Cloud. Partner with us for custom application development and implementation